Airspun face powder has been around since 1935, but has found new popularity at Walmart for its low price point. This loose face powder costs just $5.97 for a 2.3 oz jar, making it an affordable must-have in every beauty lover’s makeup collection.
A Little Background on Airspun
The Airspun brand was created in Italy in the 1930s by a pharmacist who wanted to develop a powder that would adhere well to skin. He added a blend of cornstarch and talc to create a finely milled loose face powder that became popular among Hollywood stars in the 1940s and 1950s.
The old-fashioned floral scent and retro packaging has remained largely the same over the past eight decades. While the powder used to be called “Coty Airspun”, it was renamed just “Airspun” in the 1990s when the brand was sold to another company.
Why Airspun Powder is a Must-Have
Here are some of the key benefits of Airspun loose face powder:
- Absorbs oil and provides a matte, shine-free finish
- Blurs imperfections and minor wrinkles
- Provides light coverage for an even skin tone
- Long lasting powder sits nicely under foundation
- Creates a “soft focus” effect with a subtle radiance
It’s a great powder to set liquid foundation, control oils, and give skin a smooth feel. The translucent shade works for most skin tones. Airspun is also available in a “naturally neutral” shade for light to medium complexions.
Tips for Applying Airspun Loose Powder
Airspun powder comes in a jar with holes in the lid to shake out the product. Use the included puff or a large fluffy brush to dust it lightly over the face. Here are some application tips:
- Apply after moisturizer and primer, before liquid foundation
- Let foundation set for a few minutes before dusting on powder
- Press and roll the powder into skin instead of sweeping
- Target oily areas like the t-zone for maximum oil absorption
- Use a light hand to avoid looking cakey
Many makeup enthusiasts keep Airspun stocked in their collections because it performs as well as luxury brand powders. At just $5.97 a jar, it’s a beauty bargain you’ll want to take advantage of.